Cookie transparency and choice

Cookie Policy

This Cookie Policy explains what cookies are, how Zypharoxz uses them on this website, and how you can manage your cookie preferences. We aim to keep the site informative and reliable while giving you control over non-essential cookies, including analytics and marketing cookies used for measurement and advertising.

What cookies are

Cookies are small text files placed on your device by a website. They help websites remember preferences, keep sessions secure, measure site performance, and in some cases support advertising features such as conversion measurement and remarketing. Cookies can be first-party (set by this website) or third-party (set by services we use).

Similar technologies may also be used, such as pixels or tags, which send limited data to a service provider to measure performance or support marketing. We treat these technologies under the same consent choices described below.

How we use cookies (three categories)

We group cookies into three categories. Essential cookies are always active because the site cannot operate properly without them. Analytics and marketing cookies are optional and are only activated after you consent using the cookie banner or preferences panel.

1) Essential cookies

Purpose: core site functionality, security, session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: No (activated automatically). Retention: session duration or up to 12 months for preference storage.

Always on

2) Analytics cookies

Purpose: measuring traffic, user behavior, site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: Yes (activated only after you accept). Retention: up to 14 months.

Optional

3) Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, conversion tracking. Consent required: Yes (activated only after you accept). Retention: up to 540 days (Google Ads default).

Optional

If you allow marketing cookies, the following disclosures apply:

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely; you will continue to see non-personalized advertisements.
Cookie preference management: use the “Manage cookie preferences” link in the footer to reopen the cookie consent panel where you can accept or reject each category independently.

How to manage cookies

You can manage cookie preferences at any time. Use the footer link labeled “Manage cookie preferences” to reopen the cookie panel and adjust optional categories. If you reject non-essential cookies, only essential cookies remain active.

You can also control cookies through your browser settings. Clearing cookies may remove your saved preferences and you may be asked again to make a choice.

Read Privacy Policy

Contact

If you have questions about our use of cookies or how consent works on this website, contact us:

Zypharoxz Travel Guides Ltd.

200 Wellington St W, Toronto, ON M5V 3C7, Canada

Phone: +1 (416) 360-5000

Email: [email protected]