Privacy Policy

Zypharoxz Travel Guides Ltd. operates the Zypharoxz website (the “Website”), where we publish Canadian travel guides, city itineraries, road trip inspiration, seasonal destination notes, nature attraction ideas, weekend getaway planning, and travel packing tips. We aim to provide practical, trustworthy information that helps visitors plan trips responsibly.

Business details for privacy inquiries:

• Legal entity: Zypharoxz Travel Guides Ltd.
• Address: 200 Wellington St W, Toronto, ON M5V 3C7, Canada
• Email: Contact us via the Contact page (preferred) or email [email protected]
• Phone: +1 (416) 360-5000

This Privacy Policy explains how we handle personal data and how we use cookies and similar technologies for essential functionality, measurement, and advertising. If you do not agree with this policy, please discontinue use of the Website.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Our consent banner offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics or marketing cookies are not activated until you consent. Your selection is stored in localStorage for 12 months. The banner is dismissible without accepting, and rejecting keeps only essential cookies active. The banner links directly to this page.

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

• Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
• Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

This website uses the following Google services:

• Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
• Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
• Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ('right to be forgotten')
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

• EU users: https://edpb.europa.eu
• UK users: https://ico.org.uk

Where GDPR applies, we rely on the following legal bases:

• Contact form data: consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
• Analytics data: consent (Art. 6.1.a)
• Marketing/remarketing data: consent (Art. 6.1.a)
• Security and fraud prevention: legitimate interest (Art. 6.1.f)

You can change your cookie choices at any time through the cookie preferences panel. If you withdraw consent, we stop setting new analytics or marketing cookies and do not activate those tags moving forward.

We retain data only as long as needed for the purposes described in this policy:

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship plus 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

Some retention periods are configured within third-party platforms. Where feasible, we select settings that minimize data retention while maintaining functionality and measurement.

If we make material changes to this Privacy Policy, we will provide notice via a homepage banner at least 14 days before the changes take effect. The “Last Updated” and “Effective Date” at the top of this page will be revised accordingly.

For questions about this policy, contact us via /contact/ or email [email protected].